NEW INFO 5 Results from share redemption are posted. Less than .2% redeemed. Very bullish as investors are showing extreme confidence in the future of PLBY.
https://finance.yahoo.com/news/playboy-mountain-crest-acquisition-corp-120000721.html
NEW INFO 4 Definitive Agreement to purchase 100% of Lovers brand stores announced 2/1.
https://www.streetinsider.com/Corporate+News/Playboy+%28MCAC%29+Confirms+Deal+to+Acquire+Lovers/17892359.html
NEW INFO 3 I bought more on the dip today. 5081 total. Price rose AH to $12.38 (2.15%)
NEW INFO 2 Here is the full webinar.
https://icrinc.zoom.us/rec/play/9GWKdmOYumjWfZuufW3QXpe_FW_g--qeNbg6PnTjTMbnNTgLmCbWjeRFpQga1iPc-elpGap8dnDv8Zww.yD7DjUwuPmapeEdP?continueMode=true&tk=lEYc4F_FkKlgsmCIs6w0gtGHT2kbgVGbUju3cIRBSjk.DQIAAAAV8NK49xZWdldRM2xNSFNQcTBmcE00UzM3bXh3AAAAAAAAAAAAAAAAAAAAAAAAAAAA&uuid=WN_GKWqbHkeSyuWetJmLFkj4g&_x_zm_rtaid=kR45-uuqRE-L65AxLjpbQw.1611967079119.2c054e3d3f8d8e63339273d9175939ed&_x_zm_rhtaid=866
NEW INFO 1 Live merger webinar with PLBY and MCAC on Friday January 29, 2021 at 12:00 NOON EST link below
https://mcacquisition.com/investor-relations/press-release-details/2021/Playboy-Enterprises-Inc.-and-Mountain-Crest-Acquisition-Corp-Participate-in-SPACInsider-ICR-Webinar-on-January-29th-at-12pm-ET/default.aspx
Playboy going public: Porn, Gambling, and Cannabis
!!!WARNING READING AHEAD!!! TL;DR at the end. It will take some time to sort through all the links and read/watch everything, but you should.
In the next couple weeks, Mountain Crest Acquisition Corp is taking Playboy public. The existing ticker MCAC will become PLBY. Special purpose acquisition companies have taken private companies public in recent months with great success. I believe this will be no exception. Notably, Playboy is profitable and has skyrocketing revenue going into a transformational growth phase.
Porn - First and foremost, let's talk about porn. I know what you guys are thinking. “Porno mags are dead. Why would I want to invest in something like that? I can get porn for free online.” Guess what? You are absolutely right. And that’s exactly why Playboy doesn’t do that anymore. That’s right, they eliminated their print division. And yet they somehow STILL make money from porn that people (see: boomers) pay for on their website through PlayboyTV, Playboy Plus, and iPlayboy. Here’s the thing: Playboy has international, multi-generational name recognition from porn. They have content available in 180 countries. It will be the only publicly traded adult entertainment (porn) company. But that is not where this company is going. It will help support them along the way. You can see every Playboy magazine through iPlayboy if you’re interested. NSFW links below:
https://www.playboy.com/
https://www.playboytv.com/
https://www.playboyplus.com/
https://www.iplayboy.com/
Gambling - Some of you might recognize the Playboy brand from gambling trips to places like Las Vegas, Atlantic City, Cancun, London or Macau. They’ve been in the gambling biz for decades through their casinos, clubs, and licensed gaming products. They see the writing on the wall. COVID is accelerating the transition to digital, application based GAMBLING. That’s right. What we are doing on Robinhood with risky options is gambling, and the only reason regulators might give a shit anymore is because we are making too much money. There may be some restrictions put in place, but gambling from your phone on your couch is not going anywhere. More and more states are allowing things like Draftkings, poker, state ‘lottery” apps, hell - even political betting. Michigan and Virginia just ok’d gambling apps. They won’t be the last. This is all from your couch and any 18 year old with a cracked iphone can access it. Wouldn’t it be cool if Playboy was going to do something like that? They’re already working on it. As per CEO Ben Kohn who we will get to later, “...the company’s casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth.” Honestly, I stopped researching Scientific Games' sports betting segment when I saw the word ‘omni-channel’. That told me all I needed to know about it’s success.
“Our SG Sports™ platform is an enhanced, omni-channel solution for online, self-service and retail fixed odds sports betting – from soccer to tennis, basketball, football, baseball, hockey, motor sports, racing and more.”
https://www.scientificgames.com/
https://www.microgaming.co.uk/
“This latter segment has become increasingly enticing for Playboy, and it said last week that it is considering new tie-ups that could include gaming operators like PointsBet and 888Holdings.”
https://calvinayre.com/2020/10/05/business/playboys-gaming-ops-could-get-a-boost-from-spac-purchase/
As per their SEC filing:
“Significant consumer engagement and spend with Playboy-branded gaming properties around the world, including with leading partners such as Microgaming, Scientific Games, and Caesar’s Entertainment, steers our investment in digital gaming, sports betting and other digital offerings to further support our commercial strategy to expand consumer spend with minimal marginal cost, and gain consumer data to inform go-to-market plans across categories.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tMDAA1
They are expanding into more areas of gaming/gambling, working with international players in the digital gaming/gambling arena, and a Playboy sportsbook is on the horizon.
https://www.playboy.com/read/the-pleasure-of-playing-with-yourself-mobile-gaming-in-the-covid-era
Cannabis - If you’ve ever read through a Playboy magazine, you know they’ve had a positive relationship with cannabis for many years. As of September 2020, Playboy has made a major shift into the cannabis space. Too good to be true you say? Check their website. Playboy currently sells a range of CBD products. This is a good sign. Federal hemp products, which these most likely are, can be mailed across state lines and most importantly for a company like Playboy, can operate through a traditional banking institution. CBD products are usually the first step towards the cannabis space for large companies. Playboy didn’t make these products themselves meaning they are working with a processor in the cannabis industry. Another good sign for future expansion. What else do they have for sale? Pipes, grinders, ashtrays, rolling trays, joint holders. Hmm. Ok. So it looks like they want to sell some shit. They probably don’t have an active interest in cannabis right? Think again:
https://www.forbes.com/sites/javierhasse/2020/09/24/playboy-gets-serious-about-cannabis-law-reform-advocacy-with-new-partnership-grants/?sh=62f044a65cea
“Taking yet another step into the cannabis space, Playboy will be announcing later on Thursday (September, 2020) that it is launching a cannabis law reform and advocacy campaign in partnership with National Organization for the Reform of Marijuana Laws (NORML), Last Prisoner Project, Marijuana Policy Project, the Veterans Cannabis Project, and the Eaze Momentum Program.”
“According to information procured exclusively, the three-pronged campaign will focus on calling for federal legalization. The program also includes the creation of a mentorship plan, through which the Playboy Foundation will support entrepreneurs from groups that are underrepresented in the industry.” Remember that CEO Kohn from earlier? He wrote this recently:
https://medium.com/naked-open-letters-from-playboy/congress-must-pass-the-more-act-c867c35239ae
Seems like he really wants weed to be legal? Hmm wonder why? The writing's on the wall my friends. Playboy wants into the cannabis industry, they are making steps towards this end, and we have favorable conditions for legislative progress.
Don’t think branding your own cannabis line is profitable or worthwhile? Tell me why these 41 celebrity millionaires and billionaires are dummies. I’ll wait.
https://www.celebstoner.com/news/celebstoner-news/2019/07/12/top-celebrity-cannabis-brands/
Confirmation: I hear you. “This all seems pretty speculative. It would be wildly profitable if they pull this shift off. But how do we really know?” Watch this whole video:
https://finance.yahoo.com/video/playboy-ceo-telling-story-female-154907068.html
Man - this interview just gets my juices flowing. And highlights one of my favorite reasons for this play. They have so many different business avenues from which a catalyst could appear. I think paying attention, holding shares, and options on these staggered announcements over the next year is the way I am going to go about it. "There's definitely been a shift to direct-to-consumer," he (Kohn) said. "About 50 percent of our revenue today is direct-to-consumer, and that will continue to grow going forward.” “Kohn touted Playboy's portfolio of both digital and consumer products, with casino-style gaming, in particular, serving a crucial role under the company's new business model. Playboy also has its sights on the emerging cannabis market, from CBD products to marijuana products geared toward sexual health and pleasure.” "If THC does become legal in the United States, we have developed certain strains to enhance your sex life that we will launch," Kohn said. https://cheddar.com/media/playboy-goes-public-health-gaming-lifestyle-focus Oh? The CEO actually said it? Ok then. “We have developed certain strains…” They’re already working with growers on strains and genetics? Ok. There are several legal cannabis markets for those products right now, international and stateside. I expect Playboy licensed hemp and THC pre-rolls by EOY. Something like this: https://www.etsy.com/listing/842996758/10-playboy-pre-roll-tubes-limited?ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=pre+roll+playboy&ref=sr_gallery-1-2&organic_search_click=1 Maintaining cannabis operations can be costly and a regulatory headache. Playboy’s licensing strategy allows them to pick successful, established partners and sidestep traditional barriers to entry. You know what I like about these new markets? They’re expanding. Worldwide. And they are going to be a bigger deal than they already are with or without Playboy. Who thinks weed and gambling are going away? Too many people like that stuff. These are easy markets. And Playboy is early enough to carve out their spot in each. Fuck it, read this too: https://www.forbes.com/sites/jimosman/2020/10/20/playboy-could-be-the-king-of-spacs-here-are-three-picks/?sh=2e13dcaa3e05
Numbers: You want numbers? I got numbers. As per the company’s most recent SEC filing:
“For the year ended December 31, 2019, and the nine months ended September 30, 2020, Playboy’s historical consolidated revenue was $78.1 million and $101.3 million, respectively, historical consolidated net income (loss) was $(23.6) million and $(4.8) million, respectively, and Adjusted EBITDA was $13.1 million and $21.8 million, respectively.”
“In the nine months ended September 30, 2020, Playboy’s Licensing segment contributed $44.2 million in revenue and $31.1 million in net income.”
“In the ninth months ended September 30, 2020, Playboy’s Direct-to-Consumer segment contributed $40.2 million in revenue and net income of $0.1 million.”
“In the nine months ended September 30, 2020, Playboy’s Digital Subscriptions and Content segment contributed $15.4 million in revenue and net income of $7.4 million.”
They are profitable across all three of their current business segments.
“Playboy’s return to the public markets presents a transformed, streamlined and high-growth business. The Company has over $400 million in cash flows contracted through 2029, sexual wellness products available for sale online and in over 10,000 major retail stores in the US, and a growing variety of clothing and branded lifestyle and digital gaming products.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
Growth: Playboy has massive growth in China and massive growth potential in India. “In China, where Playboy has spent more than 25 years building its business, our licensees have an enormous footprint of nearly 2,500 brick and mortar stores and 1,000 ecommerce stores selling high quality, Playboy-branded men’s casual wear, shoes/footwear, sleepwear, swimwear, formal suits, leather & non-leather goods, sweaters, active wear, and accessories. We have achieved significant growth in China licensing revenues over the past several years in partnership with strong licensees and high-quality manufacturers, and we are planning for increased growth through updates to our men’s fashion lines and expansion into adjacent categories in men’s skincare and grooming, sexual wellness, and women’s fashion, a category where recent launches have been well received.” The men’s market in China is about the same size as the entire population of the United States and European Union combined. Playboy is a leading brand in this market. They are expanding into the women’s market too. Did you know CBD toothpaste is huge in China? China loves CBD products and has hemp fields that dwarf those in the US. If Playboy expands their CBD line China it will be huge. Did you know the gambling money in Macau absolutely puts Las Vegas to shame? Technically, it's illegal on the mainland, but in reality, there is a lot of gambling going on in China. https://www.forbes.com/sites/javierhasse/2020/10/19/magic-johnson-and-uncle-buds-cbd-brand-enter-china-via-tmall-partnership/?sh=271776ca411e “In India, Playboy today has a presence through select apparel licensees and hospitality establishments. Consumer research suggests significant growth opportunities in the territory with Playboy’s brand and categories of focus.” “Playboy Enterprises has announced the expansion of its global consumer products business into India as part of a partnership with Jay Jay Iconic Brands, a leading fashion and lifestyle Company in India.” “The Indian market today is dominated by consumers under the age of 35, who represent more than 65 percent of the country’s total population and are driving India’s significant online shopping growth. The Playboy brand’s core values of playfulness and exploration resonate strongly with the expressed desires of today’s younger millennial consumers. For us, Playboy was the perfect fit.” “The Playboy international portfolio has been flourishing for more than 25 years in several South Asian markets such as China and Japan. In particular, it has strategically targeted the millennial and gen-Z audiences across categories such as apparel, footwear, home textiles, eyewear and watches.” https://www.licenseglobal.com/industry-news/playboy-expands-global-footprint-india It looks like they gave COVID the heisman in terms of net damage sustained: “Although Playboy has not suffered any material adverse consequences to date from the COVID-19 pandemic, the business has been impacted both negatively and positively. The remote working and stay-at-home orders resulted in the closure of the London Playboy Club and retail stores of Playboy’s licensees, decreasing licensing revenues in the second quarter, as well as causing supply chain disruption and less efficient product development thereby slowing the launch of new products. However, these negative impacts were offset by an increase in Yandy’s direct-to-consumer sales, which have benefited in part from overall increases in online retail sales so far during the pandemic.” Looks like the positives are long term (Yandy acquisition) and the negatives are temporary (stay-at-home orders).
https://www.sec.gov/Archives/edgadata/1803914/000110465921006093/tm213766-1_defa14a.htm
This speaks to their ability to maintain a financially solvent company throughout the transition phase to the aforementioned areas. They’d say some fancy shit like “expanded business model to encompass four key revenue streams: Sexual Wellness, Style & Apparel, Gaming & Lifestyle, and Beauty & Grooming.” I hear “we’re just biding our time with these trinkets until those dollar dollar bill y’all markets are fully up and running.” But the truth is these existing revenue streams are profitable, scalable, and rapidly expanding Playboy’s e-commerce segment around the world.
"Even in the face of COVID this year, we've been able to grow EBITDA over 100 percent and revenue over 68 percent, and I expect that to accelerate going into 2021," he said. “Playboy is accelerating its growth in company-owned and branded consumer products in attractive and expanding markets in which it has a proven history of brand affinity and consumer spend.”
Also in the SEC filing, the Time Frame:
“As we detailed in the definitive proxy statement, the SPAC stockholder meeting to vote on the transaction has been set for February 9th, and, subject to stockholder approval and satisfaction of the other closing conditions, we expect to complete the merger and begin trading on NASDAQ under ticker PLBY shortly thereafter,” concluded Kohn.
The Players: Suhail “The Whale” Rizvi (HMFIC), Ben “The Bridge” Kohn (CEO), “lil” Suying Liu & “Big” Dong Liu (Young-gun China gang). I encourage you to look these folks up. The real OG here is Suhail Rizvi. He’s from India originally and Chairman of the Board for the new PLBY company. He was an early investor in Twitter, Square, Facebook and others. His firm, Rizvi Traverse, currently invests in Instacart, Pinterest, Snapchat, Playboy, and SpaceX. Maybe you’ve heard of them. “Rizvi, who owns a sprawling three-home compound in Greenwich, Connecticut, and a 1.65-acre estate in Palm Beach, Florida, near Bill Gates and Michael Bloomberg, moved to Iowa Falls when he was five. His father was a professor of psychology at Iowa. Along with his older brother Ashraf, a hedge fund manager, Rizvi graduated from Wharton business school.” “Suhail Rizvi: the 47-year-old 'unsocial' social media baron: When Twitter goes public in the coming weeks (2013), one of the biggest winners will be a 47-year-old financier who guards his secrecy so zealously that he employs a person to take down his Wikipedia entry and scrub his photos from the internet. In IPO, Twitter seeks to be 'anti-FB'” “Prince Alwaleed bin Talal of Saudi Arabia looks like a big Twitter winner. So do the moneyed clients of Jamie Dimon. But as you’ve-got-to-be-joking wealth washed over Twitter on Thursday — a company that didn’t exist eight years ago was worth $31.7 billion after its first day on the stock market — the non-boldface name of the moment is Suhail R. Rizvi. Mr. Rizvi, 47, runs a private investment company that is the largest outside investor in Twitter with a 15.6 percent stake worth $3.8 billion at the end of trading on Thursday (November, 2013). Using a web of connections in the tech industry and in finance, as well as a hearty dose of good timing, he brought many prominent names in at the ground floor, including the Saudi prince and some of JPMorgan’s wealthiest clients.” https://www.nytimes.com/2013/11/08/technology/at-twitter-working-behind-the-scenes-toward-a-billion-dollar-payday.html Y’all like that Arab money? How about a dude that can call up Saudi Princes and convince them to spend? Funniest shit about I read about him: “Rizvi was able to buy only $100 million in Facebook shortly before its IPO, thus limiting his returns, according to people with knowledge of the matter.” Poor guy :(
He should be fine with the 16 million PLBY shares he's going to have though :)
Shuhail also has experience in the entertainment industry. He’s invested in companies like SESAC, ICM, and Summit Entertainment. He’s got Hollywood connections to blast this stuff post-merger. And he’s at least partially responsible for that whole Twilight thing. I’m team Edward btw.
I really like what Suhail has done so far. He’s lurked in the shadows while Kohn is consolidating the company, trimming the fat, making Playboy profitable, and aiming the ship at modern growing markets.
https://www.reuters.com/article/us-twitter-ipo-rizvi-insight/insight-little-known-hollywood-investor-poised-to-score-with-twitter-ipo-idUSBRE9920VW20131003
Ben “The Bridge” Kohn is an interesting guy. He’s the connection between Rizvi Traverse and Playboy. He’s both CEO of Playboy and was previously Managing Partner at Rizvi Traverse. Ben seems to be the voice of the Playboy-Rizvi partnership, which makes sense with Suhail’s privacy concerns. Kohn said this:
“Today is a very big day for all of us at Playboy and for all our partners globally. I stepped into the CEO role at Playboy in 2017 because I saw the biggest opportunity of my career. Playboy is a brand and platform that could not be replicated today. It has massive global reach, with more than $3B of global consumer spend and products sold in over 180 countries. Our mission – to create a culture where all people can pursue pleasure – is rooted in our 67-year history and creates a clear focus for our business and role we play in people’s lives, providing them with the products, services and experiences that create a lifestyle of pleasure. We are taking this step into the public markets because the committed capital will enable us to accelerate our product development and go-to-market strategies and to more rapidly build our direct to consumer capabilities,” said Ben Kohn, CEO of Playboy.
“Playboy today is a highly profitable commerce business with a total addressable market projected in the trillions of dollars,” Mr. Kohn continued, “We are actively selling into the Sexual Wellness consumer category, projected to be approximately $400 billion in size by 2024, where our recently launched intimacy products have rolled out to more than 10,000 stores at major US retailers in the United States. Combined with our owned & operated ecommerce Sexual Wellness initiatives, the category will contribute more than 40% of our revenue this year. In our Apparel and Beauty categories, our collaborations with high-end fashion brands including Missguided and PacSun are projected to achieve over $50M in retail sales across the US and UK this year, our leading men’s apparel lines in China expanded to nearly 2500 brick and mortar stores and almost 1000 digital stores, and our new men’s and women’s fragrance line recently launched in Europe. In Gaming, our casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth. Our product strategy is informed by years of consumer data as we actively expand from a purely licensing model into owning and operating key high-growth product lines focused on driving profitability and consumer lifetime value. We are thrilled about the future of Playboy. Our foundation has been set to drive further growth and margin, and with the committed capital from this transaction and our more than $180M in NOLs, we will take advantage of the opportunity in front of us, building to our goal of $100M of adjusted EBITDA in 2025.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
Also, according to their Form 4s, “Big” Dong Liu and “lil” Suying Liu just loaded up with shares last week. These guys are brothers and seem like the Chinese market connection. They are only 32 & 35 years old. I don’t even know what that means, but it's provocative.
https://www.secform4.com/insider-trading/1832415.htm
https://finance.yahoo.com/news/mountain-crest-acquisition-corp-ii-002600994.html
Y’all like that China money?
“Mr. Liu has been the Chief Financial Officer of Dongguan Zhishang Photoelectric Technology Co., Ltd., a regional designer, manufacturer and distributor of LED lights serving commercial customers throughout Southern China since November 2016, at which time he led a syndicate of investments into the firm. Mr. Liu has since overseen the financials of Dongguan Zhishang as well as provided strategic guidance to its board of directors, advising on operational efficiency and cash flow performance. From March 2010 to October 2016, Mr. Liu was the Head of Finance at Feidiao Electrical Group Co., Ltd., a leading Chinese manufacturer of electrical outlets headquartered in Shanghai and with businesses in the greater China region as well as Europe.”
Dr. Suying Liu, Chairman and Chief Executive Officer of Mountain Crest Acquisition Corp., commented, “Playboy is a unique and compelling investment opportunity, with one of the world’s largest and most recognized brands, its proven consumer affinity and spend, and its enormous future growth potential in its four product segments and new and existing geographic regions. I am thrilled to be partnering with Ben and his exceptional team to bring his vision to fruition.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
These guys are good. They have a proven track record of success across multiple industries. Connections and money run deep with all of these guys. I don’t think they’re in the game to lose.
I was going to write a couple more paragraphs about why you should have a look at this but really the best thing you can do is read this SEC filing from a couple days ago. It explains the situation in far better detail. Specifically, look to page 137 and read through their strategy. Also, look at their ownership percentages and compensation plans including the stock options and their prices. The financials look great, revenue is up 90% Q3, and it looks like a bright future.
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
I’m hesitant to attach this because his position seems short term, but I’m going to with a warning because he does hit on some good points (two are below his link) and he’s got a sizable position in this thing (500k+ on margin, I think). I don’t know this guy but he did look at the same publicly available info and make roughly the same prediction, albeit without the in depth gambling or cannabis mention. You can also search reddit for ‘MCAC’ and very few relevant results come up and none of them even come close to really looking at this thing.
https://docs.google.com/document/d/1gOvAd6lebs452hFlWWbxVjQ3VMsjGBkbJeXRwDwIJfM/edit?usp=sharing
“Also, before you people start making claims that Playboy is a “boomer” company, STOP RIGHT THERE. This is not a good argument. Simply put. The only thing that matters is Playboy’s name recognition, not their archaic business model which doesn’t even exist anymore as they have completely repurposed their business.”
“Imagine not buying $MCAC at a 400M valuation lol. Streetwear department is worth 1B alone imo.”
Considering the ridiculous Chinese growth as a lifestyle brand, he’s not wrong.
Current Cultural Significance and Meme Value: A year ago I wouldn’t have included this section but the events from the last several weeks (even going back to tsla) have proven that a company’s ability to meme and/or gain social network popularity can have an effect. Tik-tok, Snapchat, Twitch, Reddit, Youtube, Facebook, Twitter. They all have Playboy stuff on them. Kids in middle and highschool know what Playboy is but will likely never see or touch one of the magazines in person. They’ll have a Playboy hoodie though. Crazy huh? A lot like GME, PLBY would hugely benefit from meme-value stock interest to drive engagement towards their new business model while also building strategic coffers. This interest may not directly and/or significantly move the stock price but can generate significant interest from larger players who will.
Bull Case: The year is 2025. Playboy is now the world leader pleasure brand. They began by offering Playboy licensed gaming products, including gambling products, direct to consumers through existing names. By 2022, demand has skyrocketed and Playboy has designed and released their own gambling platforms. In 2025, they are also a leading cannabis brand in the United States and Canada with proprietary strains and products geared towards sexual wellness. Cannabis was legalized in the US in 2023 when President Biden got glaucoma but had success with cannabis treatment. He personally pushes for cannabis legalization as he steps out of office after his first term. Playboy has also grown their brand in China and India to multi-billion per year markets. The stock goes up from 11ish to 100ish and everyone makes big gains buying somewhere along the way.
Bear Case: The United States does a complete 180 on marijuana and gambling. President Biden overdoses on marijuana in the Lincoln bedroom when his FDs go tits up and he loses a ton of money in his sports book app after the Fighting Blue Hens narrowly lose the National Championship to Bama. Playboy is unable to expand their cannabis and gambling brands but still does well with their worldwide lifestyle brand. They gain and lose some interest in China and India but the markets are too large to ignore them completely. The stock goes up from 11ish to 13ish and everyone makes 15-20% gains.
TL;DR: Successful technology/e-commerce investment firm took over Playboy to turn it into a porn, online gambling/gaming, sports book, cannabis company, worldwide lifestyle brand that promotes sexual wellness, vetern access, women-ownership, minority-ownership, and “pleasure for all”. Does a successful online team reinventing an antiquated physical copy giant sound familiar? No options yet, shares only for now. $11.38 per share at time of writing. My guess? $20 by the end of February. $50 by EOY. This is not financial advice. I am not qualified to give financial advice. I’m just sayin’ I would personally use a Playboy sports book app while smoking a Playboy strain specific joint and it would be cool if they did that. Do your own research. You’d probably want to start here:
WARNING - POTENTIALLY NSFW - SEXY MODELS AHEAD - no actual nudity though
https://s26.q4cdn.com/895475556/files/doc_presentations/Playboy-Craig-Hallum-Conference-Investor-Presentation-11_17_20-compressed.pdf
Or here:
https://www.mcacquisition.com/investor-relations/default.aspx
Jimmy Chill: “Get into any SPAC at $10 or $11 and you are going to make money.”
STL;DR: Buy MCAC. MCAC > PLBY couple weeks. Rocketship. Moon.
Position: 5000 shares. I will buy short, medium, and long-dated calls once available.

SEO is easy. The EXACT process we use to scale our clients' SEO from 0 to 200k monthly traffic and beyond

Hey guys!
There's a TON of content out there on SEO - guides, articles, courses, videos, scams, people yelling about it on online forums, etc etc..
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P.S: startups, and seo loved the guide, so I thought you guys might like it too.

A bit of backstory:

If you guys haven't seen any of my previous posts, me and my co-founder own an SEO/digital marketing agency, and we've worked w/ a ton of clients helping them go from 0 to 200k+ monthly organic traffic. We've also helped some quite big companies grow their organic traffic (from 1M to over 1.8M monthly organic), using the exact same process.
So without further ado, grab your popcorn, and be prepared to stick to the screen for a while, cause this is going to be a long post. Here's everything I am going to cover:

Get your website to run and load 2x - 5x faster (with MINIMAL technical know-how)
Optimize your landing pages to rank for direct intent keywords (and drive 100% qualified leads)
Create amazing, long-form content that ranks every time
How we get a TON of links to our website with ZERO link-building efforts
How to improve your content’s rankings with Surfer SEO

Step #1 - Technical Optimization and On-Page SEO

Step #1 to any SEO initiative is getting your technical SEO right.
Now, some of this is going to be a bit technical, so you might just forward this part to your tech team and just skip ahead to "Step #2 - Keyword Research."
If you DON'T have a tech team and want a super easy tl;dr, do this:

Use WP Rocket. It's a WordPress plugin that optimizes a bunch of stuff on your website, making it run significantly faster.
Use SMUSH to (losslessly) compress all the images on your website. this usually helps a TON w/ load speed.

If you’re a bit more tech-savvy, though, read on!

Technical SEO Basics

Sitemap.xml file. A good sitemap shows Google how to easily navigate your website (and how to find all your content!). If your site runs on WordPress, all you have to do is install YoastSEO or Rankmath SEO, and they’ll create a sitemap for you. Otherwise, you can use an online XML Sitemap generation tool.
Proper website architecture. The crawl depth of any page should be lower than 4 (i.e: any given page should be reached with no more than 3 clicks from the homepage). To fix this, you should improve your interlinking (check Step #6 of this guide to learn more).
Serve images in next-gen format. Next-gen image formats (JPEG 2000, JPEG XR, and WebP) can be compressed a lot better than JPG or PNG images. Using WordPress? Just use Smush and it’ll do ALL the work for you. Otherwise, you can manually compress all images and re-upload them.
Remove duplicate content. Google hates duplicate content and will penalize you for it. If you have any duplicate pages, just merge them (by doing a 301 redirect) or delete one or the other.
Update your ‘robots.txt’ file. Hide the pages you don’t want Google to index (e.g: non-public, or unimportant pages). If you’re a SaaS, this would be most of your in-app pages. ]
Optimize all your pages by best practice. There’s a bunch of general best practices that Google wants you to follow for your web pages (maintain keyword density, have an adequate # of outbound links, etc.). Install YoastSEO or RankMath and use them to optimize all of your web pages.
If you DON’T have any pages that you don’t want to be displayed on Google, you DON’T need robots.txt.

Advanced Technical SEO

Now, this is where this gets a bit more web-devvy. Other than just optimizing your website for SEO, you should also focus on optimizing your website speed.
Here’s how to do that:
Both for Mobile and PC, your website should load in under 2-3 seconds. While load speed isn’t a DIRECT ranking factor, it does have a very serious impact on your rankings.
After all, if your website doesn’t load for 5 seconds, a bunch of your visitors might drop off.
So, to measure your website speed performance, you can use Pagespeed Insights. Some of the most common issues we have seen clients facing when it comes to website speed and loading time, are the following:

Images being resized with CSS or JS. This adds extra loading time to your site. Use GTMetrix to find which images need resizing. Use an online tool (there are a ton of free ones) to properly resize images (or Photoshop even), and re-upload them.
Images not being lazy-loaded. If your pages contain a lot of images, you MUST activate lazy-loading. This allows images that are below the screen, to be loaded only once the visitor scrolls down enough to see the image.
Gzip compression not enabled. Gzip is a compression method that allows network file transfers to happen a ton faster. In other words, your files like your HTML, CSS, and JS load a ton faster.
JS, CSS, and HTML not minified/aggregated/in-lined. If your website is loading slowly because you have 100+ external javascript files and stylesheets being requested from the server, then you need to look into minifying, aggregating, and inlining some of those files.
Use Cloudflare + BunnyCDN Why the combo? Why not just Cloudflare? Well, I won't get into details, I've experimented a bit with it, and if you are looking for something cheap and fast this is the best combo. Cloudflare you can opt in for the free account. BunnyCDN on the other hand is on a pay-as-you-go basis, and unless you are getting over 100K+ visits a month, you'll likely never go above their minimum monthly threshold of $1.

Want to make your life easier AND fix up all these issues and more? Use WP Rocket. The tool basically does all your optimization for you (if you’re using WordPress, of course).
Lastly, if you want to validate the website speed optimization changes you've made, or if you simply want to test how your current site is performing, you can use Google Page Speed Insights*.*
In May 2020, Google rolled out its Core Web Vitals update, which in layman terms means starting next May (2021), the three most important website load speed metrics you will need to worry for ranking will be:

LCP - Largest Contentful Paint -> under 2.5s
FID - First Input Delay -> under 100ms
CLS - Cumulative Layout Shift -> under 0.1

Step #2 - Keyword Research

Once your website is 100% optimized, it’s time to define your SEO strategy.
The best way to get started with this is by doing keyword research.
First off, you want to create a keyword research sheet. This is going to be your main hub for all your content operations.
You can use the sheet to:

Prioritize content
Keep track of the publishing process
Get a top-down view of your web pages

And here’s what it covers:

Target search phrase. This is the keyword you’re targeting.
Priority. What’s the priority of this keyword? We usually divide them by 1-2-3…
- Priority 3 - Top priority keywords. These are usually low competition, high traffic, well-converting, or all 3 at the same time.
- Priority 2 - Mid-priority keywords.
- Priority 1 - These are low priority.
Status. What’s the status of the article? We usually divide them by…
- 1 - Not written
- 2 - Writer has picked up the topic for the week
- 3 - The article is being written
- 4 - The article is in editing phase
- 5 - The article is published on the blog
Topic cluster. The category that the blog post belongs to.
Monthly search volume. Self-explanatory. This helps you pick a priority for the keyword.
CPC (low & high bid). Cost per click for the keyword. Generally, unless you’re planning to run search ads, these are not mandatory. They can, however, help you figure out which of your keywords will convert better. Pro tip: the higher the CPC, the more likely it is for the keyword to convert well.

Now that you have your sheet (and understand how it works), let’s talk about the “how” of keyword research.

How to do Keyword Research (Step-by-Step Guide)

There are a ton of different ways to do that (check the “further readings” at the end of this section for a detailed rundown).
Our favorite method, however, is as follows…
Start off by listing out your top 5 SEO competitors.
The key here is SEO competitors - competing companies that have a strong SEO presence in the same niche.
Not sure who’s a good SEO competitor? Google the top keywords that describe your product and find your top-ranking competitors.
Run them through SEMrush (or your favorite SEO tool), and you’ll see how well, exactly, they’re doing with their SEO.
Once you have a list of 5 competitors, run each of them through “Organic Research” on SEMrush, and you'll get a complete list of all the keywords they rank on.
Now, go through these keywords one by one and extract all the relevant ones and add them to your sheet.
Once you go through the top SEO competitors, your keyword research should be around 80%+ done.
Now to put some finishing touches on your keyword research, run your top keywords through UberSuggest and let it do its magic. It's going to give you a bunch of keywords associated with the keywords you input.
Go through all the results it's going to give you, extract anything that’s relevant, and your keyword research should be 90% done.
At this point, you can call it a day and move on to the next step. Chances are, over time, you’ll uncover new keywords to add to your sheet and get you to that sweet 100%.

Step #3 - Create SEO Landing Pages

Remember how we collected a bunch of landing page keywords in step #2? Now it’s time to build the right page for each of them! This step is a lot more straightforward than you’d think. First off, you create a custom landing page based on the keyword. Depending on your niche, this can be done in 2 ways:

Create a general template landing page. Pretty much copy-paste your landing page, alter the sub-headings, paraphrase it a bit, and add relevant images to the use-case. You’d go with this option if the keywords you’re targeting are very similar to your main use-case (e.g. “project management software” “project management system”).
Create a unique landing page for each use-case. You should do this if each use-case is unique. For example, if your software doubles as project management software and workflow management software. In this case, you’ll need two completely new landing pages for each keyword.

Once you have a bunch of these pages ready, you should optimize them for their respective keywords.
You can do this by running the page content through an SEO tool. If you’re using WordPress, you can do this through RankMath or Yoast SEO.
Both tools will give you exact instructions on how to optimize your page for the keyword.
If you’re not using WordPress, you can use SurferSEO. Just copy-paste your web page content, and it’s going to give you instructions on how to optimize it.
Once your new landing pages are live, you need to pick where you want to place them on your website. We usually recommend adding these pages to your website’s navigation menu (header) or footer.
Finally, once you have all these new landing pages up, you might be thinking “Now what? How, and when, are these pages going to rank?”
Generally, landing pages are a tad harder to rank than content. See, with content, quality plays a huge part. Write better, longer, and more informative content than your competition, and you’re going to eventually outrank them even if they have more links.
With landing pages, things aren’t as cut and dry. More often than not, you can’t just “create a better landing page.”
What determines rankings for landing page keywords are backlinks. If your competitors have 400 links on their landing pages, while yours has 40, chances are, you’re not going to outrank them.

Step #4 - Create SEO Blog Content

Now, let’s talk about the other side of the coin: content keywords, and how to create content that ranks.
As we mentioned before, these keywords aren’t direct-intent (the Googler isn’t SPECIFICALLY looking for your product), but they can still convert pretty well. For example, if you’re a digital marketing agency, you could rank on keywords like…

Lead generation techniques
SaaS marketing
SEO content

After all, anyone looking to learn about lead gen techniques might also be willing to pay you to do it for them.
On top of this, blog post keywords are way easier to rank for than your landing pages - you can beat competition simply by creating significantly better content without turning it into a backlink war.In order to create good SEO content, you need to do 2 things right:

Create a comprehensive content outline
Get the writing part right

Here’s how each of these work...

How to Create a Content Outline for SEO

A content outline is a document that has all the info on what type of information the article should contain Usually, this includes:

Which headers and subheaders you should use
What’s the optimal word count
What information, exactly, should each section of the article cover
If you’re not using Yoast or Rankmath, you can also mention the SEO optimization requirements (keyword density, # of outbound links, etc.)

Outlines are useful if you’re working with a writing team that isn’t 100% familiar with SEO, allowing them to write content that ranks without any SEO know-how.
At the same time, even if you’re the one doing the writing, an outline can help you get a top-down idea of what you should cover in the article.
So, how do you create an outline? Here’s a simplified step-by-step process…

Determine the target word count. Rule of thumb: aim for 1.5x - 2x whatever your competitor wrote. You can disregard this if your competition was super comprehensive with their content, and just go for the same length instead.
Create a similar header structure as your competition. Indicate for the writer which headers should be h2, which ones h3.
For each header, mention what it’s about. Pro tip - you can borrow ideas from the top 5 ranking articles.
For each header, explain what, exactly, should the writer mention (in simple words).
Finally, do some first-hand research on Reddit and Quora. What are the questions your target audience has around your topic? What else could you add to the article that would be super valuable for your customers?

How to Write Well

There’s a lot more to good content than giving an outline to a writer. Sure, they can hit all the right points, but if the writing itself is mediocre, no one’s going to stick around to read your article.
Here are some essential tips you should keep in mind for writing content (or managing a team of writers):

Write for your audience. Are you a B2B enterprise SaaS? Your blog posts should be more formal and professional. B2C, super-consumer product? Talk in a more casual, relaxed fashion. Sprinkle your content with pop culture references for bonus points!
Avoid fluff. Every single sentence should have some sort of value (conveying information, cracking a joke, etc.). Avoid beating around the bush, and be as straightforward as possible.
Keep your audience’s knowledge in mind. For example, if your audience is a bunch of rocket scientists, you don’t have to explain to them how 1+1=2.
Create a writer guideline (or just steal ours! -> edit: sorry had to remove link due to posting guidelines)
Use Grammarly and Hemingway. The first is like your personal pocket editor, and the latter helps make your content easier to read.
Hire the right writers. Chances are, you’re too busy to write your own content. We usually recommend using ProBlogger or Cult of Copy Job Board (Facebook Group) to source top writing talent.

Step #5 - Start Link-Building Operations

Links are essential if you want your content or web pages to rank.
If you’re in a competitive niche, links are going to be the final deciding factor on what ranks and what doesn’t.
In the VPN niche, for example, everyone has good content. That’s just the baseline. The real competition is in the backlinks.
To better illustrate this example, if you Google “best VPN,” you’ll see that all top-ranking content pieces are almost the same thing. They’re all:

Well-written
Long-form
Easy to navigate
Well-formatted (to enhance UX)

So, the determining factor is links. If you check all the top-ranking articles with the Moz Toolbar Extension, you’ll see that on average, each page has a minimum of 300 links (and some over 100,000!).
Meaning, to compete, you’ll really need to double-down on your link-building effort.
In fact, in the most competitive SEO niches, it’s not uncommon to spend $20,000 per month on link-building efforts alone.

Pro Tip
Got scared by the high $$$ some companies spend on link-building? Well, worry not!
Only the most ever-green niches are so competitive. Think, VPN, make money online, health and fitness, dating, CBD, gambling, etc. So you know, the usual culprits.
For most other niches, you can even rank with minimal links, as long as you have top-tier SEO content.

Now, let’s ask the million-dollar question: “how do you do link-building?”

4 Evergreen Link Building Strategies for Any Website

There are a TON of different link building strategies on the web. Broken link building, scholarship link building, stealing competitor links, and so on and so on and so on.
We’re not going to list every single link building strategy out there (mainly because Backlinko already did that in their link building guide).
What we are going to do, though, is list out some of our favorite strategies, and link you to resources where you can learn more:

Broken link building. You find dead pages with a lot of backlinks, reach out to websites that linked to them, and pitch them something like “hey, you linked to this article, but it’s dead. We thought you’d want to fix that. You can use our recent article if you think it’s cool enough.”
Guest posting. Probably the most popular link building strategy. Find blogs that accept guest posts, and send them a pitch! They usually let you include 1-2 do-follow links back to your website.
“Linkable asset” link building. A linkable asset is a resource that is so AWESOME that you just can’t help but link to. Think, infographics, online calculators, first-hand studies or research, stuff like that. The tl;dr here is, you create an awesome resource, and promote the hell out of it on the web.
Skyscraper technique. The skyscraper technique is a term coined by Backlinko. The gist of it is, you find link-worthy content on the web, create something even better, and reach out to the right people.

Most of these strategies work, and you can find a ton of resources on the web if you want to learn more.
However, if you’re looking for something a bit different, oh boy we have a treat for you! We’re going to teach you a link-building strategy that got us around:

10,000+ traffic within a week
15+ leads
50+ links

...And so much more, all through a single blog post.

Link-Building Case Study: SaaS Marketing

“So, what’s this ancient link-building tactic?”
I hear you asking. It must be something super secretive and esoteric, right?
Secrets learned straight from the link-building monks at an ancient SEO temple…
“Right?”
Well, not quite.
The tactic isn’t something too unusual - it’s pretty famous on the web. This tactic comes in 2 steps:

Figure out where your target audience hangs out (create a list of the channels)
Research the type of content your audience loves
Create EPIC content based on that research (give TONS of value)
Promote the HELL out of it in the channels from step 1

Nothing too new, right?
Well, you’d be surprised how many people don’t use it.
Now, before you start throwing stones at us for overhyping something so simple, let’s dive into the case study:
How we PR’d the hell out of our guide to SaaS marketing (can't add a link, but it's on our blog and it's 14k words long), and got 10k+ traffic as a result.
A few months back when we launched our blog, we were deciding on what our initial content should be about.
Since we specialize in helping SaaS companies acquire new users, we decided to create a mega-authority guide to SaaS marketing (AND try to get it to rank for its respective keyword).
We went through the top-ranking content pieces, and saw that none of them was anything too impressive.
Most of them were about general startup marketing strategies - how to validate your MVP, find a product-market fit, etc.
Pretty “meh,” if you ask us. We believe that the #1 thing founders are looking for when Googling “saas marketing” are practical channels and tactics you can use to acquire new users.
So, it all started off with an idea: create a listicle of the top SaaS marketing tactics out there:

How to create good content to drive users
Promote your content
Rank on Google
Create viral infographics
Create a micro-site

...and we ended up overdoing it, covering 41+ different tactics and case studies and hitting around 14k+ words.
On one hand, oops! On the other hand, we had some pretty epic content on our hands. We even added the Smart Content Filter to make the article much easier to navigate.
Once the article was up, we ran it through some of our clients, friends, and acquaintances, and received some really good feedback.
So, now we knew it was worth promoting the hell out of it.
We came up with a huge list of all online channels that would appreciate this article:

entrepreneur and startups (hi guys!). The first ended up loving the post, netting us ~600 upboats and a platinum medal. The latter also ended up loving the post, but the mods decided to be assholes and remove it for being “self-promotional.” So, despite the community loving the content, it got axed by the mods. Sad. (Fun fact - this one time we tried to submit another content piece on startups with no company names, no links back to our website, or anything that can be deemed promotional. One of the mods removed it for mentioning a link to Ahrefs. Go figure!)
Hacker News. Tons of founders hang out on HN, so we thought they’d appreciate anything SaaS-related. This netted us around ~200+ upvotes and some awesome feedback (thanks HN!)
Submit on Growth Hackers, Indie Hackers, and all other online marketing communities. We got a bunch of love on Indie Hackers, the rest were quite inactive.
Reach out to all personal connects + clients and ask for a share
Run Facebook/Twitter ads. This didn’t particularly work out too well for us, so we dropped it after 1-2 weeks.
Run a Quuu promotion. If you haven’t heard of Quuu, it’s a platform that matches people who want their content to be shared, with people who want their social media profiles running on 100% auto-pilot. We also got “meh” results here - tons of shares, next to no likes or link clicks.
Promoted in SaaS and marketing Facebook groups. This had awesome results both in terms of traffic, as well as making new friends, AND getting new leads.
Promoted in entrepreneur Slack channels. This worked OK - didn’t net us traffic, but got us some new friends.
Emailed anyone we mentioned in the article and asked for a share. Since we mentioned too many high profile peeps and not enough non-celebs, this didn’t work out too well
Emailed influencers that we thought would like the article / give it a share. They didn’t. We were heart-broken.

And accordingly, created a checklist + distribution sheet with all the websites or emails of people we wanted to ping.
Overall, this netted us around 12,000 page views in total, 15+ leads, 6,000 traffic in just 2 promotion days.
As for SEO results, we got a bunch of links. (I would have added screenshots to all of these results, but don't think this subreddit allows it).
A lot of these are no-follow from Reddit, HackerNews, and other submission websites, but a lot of them are also pretty authentic.
The cool part about this link-building tactic is that people link to you without even asking. You create awesome content that helps people, and you get rewarded with links, shares, and traffic!
And as for the cherry on top, only 2 months after publishing the article, it’s ranking on position #28. We’re expecting it to get to page 1 within the new few months and top 3 within the year.

Step #6 - Interlink Your Pages

One of Google's ranking factors is how long your visitors stick around on your website.
So, you need to encourage users reading ONE article, to read, well, the rest of them (or at least browse around your website). This is done through interlinking.
The idea is that each of your web pages should be linked to and from every other relevant page on your site.
Say, an article on "how to make a resume" could link to (and be linked from) "how to include contact info on a resume," "how to write a cover letter," "what's the difference between a CV and a resume," and so on.
Proper interlinking alone can have a significant impact on your website rankings. NinjaOutreach, for example, managed to improve their organic traffic by 40% through better interlinking alone.
So, how do you do interlinking “right?”
First off, make it a requirement for your writers to link to the rest of your content. Add a clause to your writer guidelines that each article should have 10+ links to your other content pieces.
More often than not, they’ll manage to get 60-70% of interlinking opportunities. To get this to 100%, we usually do bi-annual interlinking runs. Here’s how that works.
Pick an article you want to interlink. Let’s say, for example, an article on 'business process management'.
The goal here is to find as many existing articles on your blog, where ‘business process management’ is mentioned so that we can add a link to the article.
Firstly, Google the keyword ‘business process management’ by doing a Google search on your domain. You can use the following query:
site:yourwebsite.com "keyword"
In our case, that’s:
site:example.com “business process management”
You’ll get a complete list of articles that mention the keyword “business process management.
Now, all you have to do is go through each of these, and make sure that the keyword is hyperlinked to the respective article!
You should also do this for all the synonyms of the keyword for this article. For example, “BPM” is an acronym for business process management, so you’d want to link this article there too.

Step #7 - Track & Improve Your Headline CTRs

Article CTRs play a huge role in determining what ranks or not.
Let’s say your article ranks #4 with a CTR of 15%. Google benchmarks this CTR with the average CTR for the position.
If the average CTR for position #4 is 12%, Google will assume that your article, with a CTR of 15% is of high quality, and will reward you with better rankings.
On the other hand, if the average CTR is 18%, Google will assume that your article isn’t as valuable as other ranking content pieces, and will lower your ranking.
So, it’s important to keep track of your Click Through Rates for all your articles, and when you see something that’s underperforming, you can test different headlines to see if they’ll improve CTR.
Now, you’re probably wondering, how do you figure out what’s the average CTR?
Unfortunately, each search result is different, and there's no one size fits all formula for average CTR.
Over the past few years, Google has been implementing a bunch of different types of search results - featured snippet, QAs, and a lot of other types of search results.
So, depending on how many of these clutter and the search results for your given keyword, you’ll get different average CTRs by position.
Rule of thumb, you can follow these values:

1st position -> ~31.73% CTR
2nd pos. -> ~24.71%
3rd pos. -> 18.66%
4th pos. -> 13.60%
5th -> 9.51%
6th -> 6.23%
7th -> 4.15%
8th -> 3.12%
9th -> 2.97%

Keep in mind these change a lot depending on your industry, PPC competitiveness, 0-click searches, etc...
Use a scraping tool like Screaming Frog to extract the following data from all your web pages:

Page title
Page URL
Old Headline

Delete all the pages that aren’t meant to rank on Google. Then, head over to Google Search Console and extract the following data for all the web pages:

CTR (28 Day Range)
Avg. Position

Add all of this data to a spreadsheet.
Now, check what your competition is doing and use that to come up with new headline ideas. Then, put them in the Title Ideas cell for the respective keyword.
For each keyword, come up with 4-5 different headlines, and implement the (seemingly) best title for each article.
Once you implement the change, insert the date on the Date Implemented column. This will help you keep track of progress.
Then, wait for around 3 - 4 weeks to see what kind of impact this change is going to have on your rankings and CTR.
If the results are not satisfactory, record the results in the respective cells, and implement another test for the following month. Make sure to update the Date Implemented column once again.

Step #8 - Keep Track of Rankings & Make Improvements On-The-Go

You’re never really “done” with SEO - you should always keep track of your rankings and see if there’s any room for improvement.
If you wait for an adequate time-frame after publishing a post (6 months to a year) and you’re still seeing next to no results, then it might be time to investigate.
Here’s what this usually looks like for us:

Audit the content
- Does your content have an adequate word count? Think, 1.5-2x your competitors.
- Is the content well-written?
- Do the images in your article add value? E.g. no stock or irrelevant images.
- Is the content optimized for SEO? Think, keyword density, links to external websites, etc.
Audit internal links
- Does the content link to an adequate number of your other articles or web pages?
- Is the article linked to from an adequate number of your web pages or blog posts? You can check this on Search Console => Links => Internal Links. Or, if you’re using Yoast or RankMath, you can check the # of internal links a post has in the WordPress Dashboard -> Posts.
Audit the backlinks
- Do you have as many backlinks as your competitors?
- Are your backlinks from the countries you want to rank in? If you have a bunch of links from India, but you want to rank in the US, you’d need to get more US links.
- Are your links high quality? More often than not, low DA / PA links are not that helpful.
- Did you disown low-quality or spam links?
Audit web page
- Does the web page load too slow? Think, 4+ seconds.
- Did you enable lazy loading for the images?
- Did you compress all images on the web page?

...And that's it.
Hope you guys had a good read and learned a thing or two :) HMU if you have any questions.
If you want to read the full version in a more reader-friendly format, you can check out our SEO process blog post here.

PAYSAFE VS PAYONEER - Which is the Better Buy?

Daily Market Recap - Tuesday, January 12, 2021

Google Play Fake Reviews: Why is Google allowing this?

I've stopped purchasing on the Playstore and I stay away from it now because

Google Play allows app developers to pay people to leave positive reviews (developers use Micro Jobs to do this. Despite it being against their policy.

How do I know this? Because I used to do Micro Jobs 6 odd years ago when I was bored at home..there are a LOT of micro jobs for leaving fake reviews. How it works? Theres a big list of jobs you can choose to do, IE proof read this article, download this app and come back and tell me in 120 words what you think, leave comments on selected YouTube videos, upvote YouTube videos, download an app from the Playstore and leave a 5 star reviews that says "X=Y", go to this website and click this link...ect.

Google Play is allowing tons and tons off apps that are potentially dangerous to the user or are known to be dangerous to the user multimine

check out the reviews, again inundated with fake 5 star reviews and not a single real review about the app actually paying out, so what is the app collecting and sending from your phone? The developmers have the same tactic which you can see in the reviews. They pretend that you're mining ETH/BTC and not a single real person has gotten paid and the BTC that people do mine, it disappears all the time so people cannot get enough to withdraw, it's all wirtten in black and white in the reviews.
Pi Network
this has been proven time and time again to be a scam , just have a look through reddit
World News: Breaking News, All in One Feed Reader
This app developer is extremely dodgy and rude ( I've got an email trail with him). His app has gambling links in it and when you open the app a full screen ads pops up advertising his gambling website, without being able to get rid of it till its done. It is a paid app that has no ads. But it does ;) he specifically makes sure there isn't ads in this version because it's the paid version. The free has ads...but* now he's changed his Playstore app page to 'contains ads'. It doesn't contain ads from his AdSense account..he uses his own in app ads (code) to advertise his gambling website to everyone from kids up. The website is also a legitimate scam. ( I've written to Google extensively about this guy and forwarded our emails to Google as well as all the proof, Google said they'd look into it and months later they struck his app down, but only the paid one..then a few days later, he's got his app back up. He just needed to change a few backend code to comply with Google....thing is, he hasn't changed anything! His full screen ad to his scam gambling website are still all there. And who knows what his apps even sniffing out*
PHT cloud earning
This one is a scam that's collecting your data and promising kids a rich future in their fake crypto currency
Fair Go Pokies online
This is an actual gambling app that's rated for 3 year olds. I have reported it many times for months, other people have aswel, yet Google seem think Gambling apps are fine for 3+ year olds, Google have been informed about this but Google WILL NOT enforce their own policies on its developmers which is harming kids and our privacy
This is just a few off the top of my head. All these apps have extremely concerning reviews. Also all the positive reviews are all extremely fake.
How do I know they're fake? Well like I said earlier, I used to do Micro Jobs and it's full of jobs asking to leave positive reviews on their Google Play store app. If you have a look at the positive reviews in every single one of the apps I posted, you will see that all the positive reviews are exactly the same (minus a few purposefully placed grammatical and spelling errors), all say the exact same thing pretty much and look how people post the same emojis along with very similar, almost word for word reviews.
I've reported the reviews many times on these apps. And none of the obvious fake reviews have ever been removed. I believe Google to have given up on the Playstore all together. There is like 80/20 of apps that are very suspicious or are definitely fake and scans 80% Then there's 20% of real apps.
I have checked a lot of the developers out over the course of my research into this and found that most 90+% of these apps come from Asia, specifically India. Nothing against India the country, but the people are absolutely appallingly when it comes to scams. We all know that Indians are the biggest scammers, so why isn't Google doing anything about these apps? And why isn't Google doing anything about the massive amount of Indian scammers on their Playstore, let alone all the other people who are posting useless apps that aren't tested. Google is more interested in bringing in the developer fees rather than the community who buys the apps.
Most of the kids games are literal gambling apps by definition. All these free games that are not games, but money printing machines for the Devs. Put out a free app and then make it near impossible to continue after level 10 unless you pay massive prices for coins and such. Today's kids are having their gaming experience ruined by greed and their childhoods taken away from them unless they pay to progress. Do I think kids should just play games all day? No, I believe they should play outside and explore the dirt. But as a gamer myself, I believe kids should be allowed to spend hours playing video games too. When I was a kid, I'd play donkey Kong country for hrs and no paywalls to continu
I used to run my own online business a few years ago now and I used to market through Google ads, this opened me up to a magnitude of scams from Indians. Every single day I could guarantee I would have one cold call me, claiming to work for Google, wanting me to sign up through their marketing platform. Which kind you again, they claim they're working with Google.
1 of those calls was an actual person working for Google... Well actually he didn't work for Google, although his email signature says he does, he says he does and his company says they do. However, they are working contracted to Google. What they really are is just a call centre in India, that Google has outsourced their Adsense to. I confirmed he was a 'google partner' by checking out his partner id against Google's partner id check.( this is just way of saying they're a telemarketer that's contracted by Google to bring in sales to their Adsense.)
This guy wouldn't leave me alone, called me 3 times a day to try get me to put more money into my marketing, then he wanted to take over my account so he could manage it...this guy was full on trying to rob me of every cent I had. (He didn't get anything)
Every day/week the Playstore top 10 is the exact same apps. Intact they really haven't changed in a couple years. Google's Editors favourite apps, is always only ever the same apps that have paid to be Google's Editors favourite.
I left apple 8 years ago for Android...loved it! But today I feel like my expensive phone is an expensive spam farm because Google have drop the ball. I feel I miss apples clean look and lack of rubbish. Their app store is dynamically changing. I don't want to go back to apple cause their phones suck..but I'd rather an iPhone right now than be inundated with rubbish apps and nothing but fake review after fake review.
Google doesnt care about the Playstore and that's evident by my evidence in this post.
Google has allowed for almost a year now, for this one specific Gambling app aimed at kids, to exist on their store. The store is full of apps that are completely useless and apps that are so bad, they shouldn't have even been able to make it on to the playstore.
Just look at this what sort of app store is this when it allows crap like this.
Why am I writing this?
Because I'm done working for free for Google, doing a job they should be doing. But nothing I do changes anything, no matter how much you report, Google doesn't do anything. So I'm hoping maybe someone will see this and sort this shit out. Why not even have an algorithm that flags an app as a potential risk automatically when it's received X amount of 3 and blow star reviews ÷ the amount of downloads. When an all flags, you can check it out, this would solve the mass amounts of reports because you won't be having to sift through them, you'll just need to check the app out that's got flagged.
I know this is super long, it's so long that I cbf writing a TLDR because I believe it needs to be read as a whole.
And fix the top apps..how is there two QR readers in the top 8? How TF is Australia Post app in the top 20?
And Service NSW #1? 🤣
how TF is this even in the top 50 when it's rating is 1.8 stars
Why arent apps like these ones in the top ever? fuel meter
Motion Ninja
My Budget Book
Soul Browser
Pulse Messenger
Simpan
Easy Join
aCalander

r/CoronavirusDownunder random daily discussion thread - 16 January, 2021

$MP == Must Play --> MP Materials DD

i'm gonna sing songs to the whole entire world !!!

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South Africa part 3: Cecil Rhodes

To think of these stars that you see overhead at night, these vast worlds which we can never reach. I would annex the planets if I could; I often think of that. It makes me sad to see them so clear and yet so far. -- Cecil Rhodes, Last Will and Testament

This is the 3rd post in a series on South Africa and Apartheid and so far in the first two neither Apartheid nor South Africa even exists. But we are to the mid climax. In first part we discussed how our groups of players: Afrikaners, British, Xhosa, Zulu, minor tribes, other ethnicities got to what would become South Africa. In the second part we discussed how the Zulus and Xhosa knocked themselves out of the game leaving the British and Afrikaners as the main players standing for who got rule what would become South Africa. We also discussed how the British policy was non-viable. This part is going to discuss how the British changed course and consequently won control. We are also going to get to the genesis of the Western Left's hatred of the Afrikaners and the genesis of Apartheid, We'll end on the creation of the Union of South Africa which while not the Republic of South Africa will allow me to stop talking about "Southern Africa", "territory that will become South Africa".... But unfortunately you will have to sit through this one more post where South Africa doesn't exist yet.
Cecil Rhodes was born in 1853 the sickly asthmatic 5th son of a not particularly notable clergyman. He'd remain sickly his entire life dying in 1902 at the age of 48 from the sorts of deterioration of the heart and lung one wouldn't expect to see until a man was at least well into their 90s. In that short span he would: become one of the richest men in the world; found several countries; change the entire economic structure of the territories that would become: South Africa, Botswana, Zambia, Mozambique, Namibia and Zimbabwe; found 2 major corporations: the British South Africa Company and De Beers; rethink British imperialism inventing what would become the British Commonwealth; becoming one of the defining figures and great visionaries of the Victorian Age; trigger the 2nd Boer War; demonstrate the strategy changing nature of the machine gun decades before World War 1; be the only genuinely important Prime Minister of the Cape Colony; invent the concept of corporate armies; play a large role in saving the South African wine industry and most importantly be the only individual getting his own post in this series. :) Rhodes was sent to South Africa at the age of 17 so that the British weather didn't kill him. Rather than doing the normal thing and spending the money (amounting to a decade or less of a comfortable middle class salary, but no great fortune) on living with some gambling and girls thrown in he decided to head to the newly discovered diamond mines in Kimberly and started buying up small diamond mining operations leveraging each mine's output and outside financing to buy the next. Later he partnered with leading financing and trading firms so by 1888 had what amounted to monopoly control of diamond industry turning De Beers into the diamond powerhouse it remains to this day though the last pieces wouldn't fall into place until 1890. He by the 1880s De Beers was throwing off enough excess profits that he could pay investors and continue expending De Beers while being able to found the predecessor to the British South Africa Company operating much further into the interior opening up Bechuanaland and Rhodesia as colonies using his own profits to fund the administrative expenses much as the East India Company had done a century earlier.
Rhodes believed that British policy wasn't viable because it was petty. A vibrant healthy economy throws off an enormous amount of tax revenue. Petty colonialism, like the kind the British were engaging in would never generate much profit because of its very short term nature. Britain should make money by investing in the local economy, spend some on upkeep, reinvesting most of the profits and just skim a little of a forever growing payout. What Britain had tried to do with the American colonies encouraging economic development was the right approach. The problem was London had been shortsighted and selfish turning the local administrators against them. The independence of the USA wasn't a strategic failure it was the result of poor tactical implementation. The problem the British were facing in Southern Africa was similar and since the policies had been similar the results would be as well. The Afrikaners had no reason to be loyal to a Britain which had spent almost a century making very clear that it had no interest in their welfare or society beyond some ports which were frankly not nearly so important since Suez had opened. Rhodes changed policy to have Britain stop acting like a colonizing power and start acting like the domestic government of South Africa as much as possible .Outlining his changes to colonial governing policy:

Colonial financing -- utilize profits from business ventures fund army. Rhodes' companies were good examples of this the British charter and the backing of British troops allowed him to make excess profits which allowed him to incur expenses which the previous skinflint administration could never have tolerated. For example British colonial bonds generated an average return of 4.7%. Investments in independent American bonds generated an average return of only 2.9%. The difference was not being taken into account when the Colonial Office calculated their return on investment which to Rhodes' mind was simply lousy accounting.
Long term investment -- In general rewire the metrics used at the London Colonial Office to focus on long term investment not short term profits.
Demographics -- The British were the world's first people. Physically populate as much of the world as possible. Assimilate other people's into the British way of life. In South Africa in particular he intended to win the hearts and minds of the Boer.
Stability -- The previous administration had focused on stability because instability created upheavals that increased administrative costs. For too long British colonial policy was to tolerate and coexist with local culture. To create a profitable economy agricultural efficiencies are going to need to be introduced. That means 90% of the natives are going to freed up to work in a manufacturing and processing workforce. It also means the agricultural tribal traditional culture is going to be completely destroyed. Instability not stability should be policy. Seek to replace local culture with British culture to enhance the potential for economic growth.
Glory to British not England -- English colonies exist for glory of England. British colonies self exist. England's glory is that is the Birthplace of the 1st people not how much of the world remains completely non-British while in some vague unimportant sense recognizing Victoria as their Queen.
Representation -- As long as colonial governments respond to a English democracy they will be unrepresentative of their people. Create a democratic institution which provides representation for all British people in a British Parliament. There should be an English parliament for England. Invite the United States to join this new institution. "Inauguration of a system of Colonial representation in the Imperial Parliament which may tend to weld together the disjointed members of the Empire and, finally, the foundation of so great a Power as to render wars impossible, and promote the best interests of humanity" (NB: this is essentially the British Commonwealth, though of course the USA was not invited)
Devastating defeat of enemies -- Colonial policy was designed to solve conflict cheaply. Small military victories do not undermine the hostile's economy nor their society and thus don't accomplish much. They simply delay and prolonging the problem created by the enemy allowing the enemy to choose points in time to achieve advantage. Avoid costly wars certainly but when war is needed seek to inflict devastating defeat so the subject people realize their inferiority. This realization facilities undermining their institutions and thus during the peace their way of life easily becomes more British. Further a willingness to war like this makes challenging Britain very costly and risky for potential enemies and thus wars will be far less frequent. The financial people are correct that the aggregate cost of inflicting devastating defeats infrequently is higher than more frequent small wars but the benefits are far greater. War carried out towards devastating defeat becomes a form of investment not a pure non-productive expense.
Scope -- The British were far to unambitious in their aims. The goal of British colonialism should be "all lands where the means of livelihood are attainable by energy, labour and enterprise". The scope was, "the occupation by British settlers of the entire Continent of Africa, the Holy Land, the Valley of the Euphrates, the Islands of Cyprus and Candia, the whole of South America, the Islands of the Pacific not heretofore possessed by Great Britain, the whole of the Malay Archipelago, the seaboard of China and Japan, the ultimate recovery of the United States of America as an integral part of the British Empire"

map of Cecil Rhodes' proposed British Empire
You'll notice that all of Africa was in the map. Rhodes was of the opinion that Africa was incredibly rich in minerals and peoples. But it wasn't exploitable for profit because of a lack of transportation infrastructure. Rhodes was pushing to start fixing this by creating a full African north-south railway connecting "Cairo to the Cape". Rhodes' BSAC conquests were designed to drive north while he used his political influence to push the Egyptian conquest further south into Anglo-Egyptian Sudan and then a business similar to BSAC run by Sir William Mackinnon to push into Uganda.
For the northward push (primarily in what today is Zambia, Zimbabwe and Botswana) Rhodes was directly implementing his policy using a private army funded from the British South Africa Company. The Ndebele and Shona (Zulu tribes) were handled easily by the devastating defeat principle. Rhodes' forces demonstrated how effectively Maxims (a primitive form of machine gun) and barbed wire worked against simple rifles, spears and long shields achieving kill ratios never before seen in the history of warfare. As an aside these battles against the Zulus would also be used by those military theorists and historians who correctly anticipated in the later 1890s through 1910s how devastating a war between the great powers would be using these weapons against each other. Rhodes through BSAC had managed to push north of Lake Mweru and to the Northern tip of Lake Nyasa. Which almost connected with Sudan were it not for German East Africa (Burundi, Rwanda, and Tanzania) in the middle. In theory an alternative route through the Belgian Congo would also work but the gold mines in Tanzania kept Rhodes focused on taking German East Africa. Further Rhodes met his match in ruthlessness when it came to the Belgians. When Rhodes' negotiating agent sought a development contract for mineral-rich Katanga (in Congo) the native ruler Msiri refused. King Leopold II of Belgium obtained the same concession by having his agent signing it to Belgium himself over Msiri's dead body in the name of the "Congo Free State".
At the same time Rhodes worked with the Colonial office and in 1890 British issued the "1890 British Ultimatum" to Portugal. This ultimatum by the British government forced the retreat of Portuguese military forces from areas which had been claimed by Portugal on the basis of historical discovery and recent exploration, but which the United Kingdom claimed on the basis of effective occupation. Portugal had attempted to claim a large area of land between its colonies of Mozambique and Angola including most of present-day Zimbabwe and Zambia and a large part of Malawi, which had been included in Portugal's "Rose-coloured Map". This ultimatum violated the Anglo-Portuguese Treaty of 1373 which to that point had been the longest standing peace treaty in history.

Who owned what by the early 1900s
Take a look at the map above and imagine the British controlling the north-south line connecting to a British/Portuguese line running east-west in the south and a joint French/British/Italian line running east-west in the north. From there local government and companies could construct smaller feeder lines creating a modern rail system. Hopefully and you start to see how Rhodes intended to start developing the transpiration infrastructure needed to create a strong African economy.
All this was going to be for naught though if Southern Africa ended up as a Boer state hostile to British interests on the model ZAR (Zuid-Afrikaansche Republiek, Transvaal Republic). So Rhodes decided to run for Prime Minister of the Cape Colony and solve the problems of British strategy explicated in part 2. The primary problem the Boer had with British government is their divide and conquer approach. The British tilted to whomever was losing (a standard British policy they would also follow in Palestine) which for decades meant treating the Boer and native Africans as both being subject peoples while favoring the native Africans against the Boer. In Rhodes mind you could not expect to get loyalty from people you were obvious disfavoring. The British were the ones turning the Boer into enemies.
So in 1892 Rhodes instituted the Franchise and Ballot Act. This was seen as a compromise between factions in the Colonial Office and the traditions in the Cape Colony for a broad democracy (anyone with £25 in property could vote) and Orange and ZAR's (Zuid-Afrikaansche Republiek, Transvaal Republic) more exclusive democracy. Rhodes raised the amount of property to £75, an amount specifically chosen to disempower many of the native Africans while allowing many Boers to vote. With a Boer and British based democracy locked in the Cape Colony's democratic powers could be strengthened, creating more self rule and making the involvement of the London Colonial Office less obvious. This concept of using a not explicitly racial criteria while instituting laws with racist intent is very modern.
Various Liberals in the London Colonial Office especially missionaries disagreed strongly with Rhode's policies. They had been the ones advocating for the enlightened colonialism that was British policy. Missionaries in particular saw their role as: combating godlessness, superstition and backwardness. In particular encourage better use of land; encourage paycheck work; become trusted advisor to tribal leaders. The slogan "Bring the 3Cs into Africa" referred to Commerce, Christianity and Civilization. To their mind Rhodes' vision of British Imperialism was straight up military tyranny. If followed he would make England no different than a modern day Genghis Khan, creating a empire loathed by a vast expanse of subject peoples who would unite against it from all directions. Instead interfering minimally and being seen as an ally while slowly educated the elite in British custom and religion would cause a gradual consensual change that would build British alliances that would last centuries. Plus such an approach would fulfill the Lord's Great Commission (term for Jesus' command to convert the entire world to Christianity) in a way that honored God rather than shamed him. One need only look at how the Spanish, Portuguese and Balkans had thrown off Islam after centuries to see how ineffective military tyranny was at long term conversions that didn't require force. So in their mind: No the London Office should stand by its traditional values of: monopoly companies and plantations run in (unequal) partnership with indigenous elite. free trade, free (and indeed forced) migration, infrastructural investment, balanced budgets, sound money, the rule of law and incorrupt administration. As far as their Boer, in their mind the Boer were the primary impediment to enlighten British rule in South Africa, being Christians they were obligated to agree with the missionaries on the vision of the White Man's Burden and Enlightened Empire. Rather than making concession to the Boer they needed to be crushed to demonstrate the moral difference between the Boer and the British. With Rhodes' change in policy tilting towards rather than away from the Boer the Western Left came to truly hate the Boer in 1890s. Since the point of this series is the analogy I'll add that I wrote two posts about more or less the same groups of Liberal Christians turning against Israel again having to do with Israeli/Jews discrediting Liberal Western values and thus interfering with the Great Commission: WCC churches and Quakers.
Rhodes in debates before and at the time considered this Liberal Empire stuff to be simply aspirational. Without economic interference there wasn't enough money to fund anything like what the Liberals proposed. He'd point to facts like that after a century of such rules in India they had increased the secondary schooling 7x to a whopping 2% while England with not nearly as many well funded missionary organizations was over 16%.
Rhodes hoped to unify all of Southern Africa around this compromise approach to the franchise. ZAR however rejected this compromise. By the mid 1990s approximately 1/3rd of their white population were British (Anglicans). ZAR had every intent of maintaining religious based voting criteria (i.e. citizenship in ZAR was only open to people who were members of several Dutch Reformed Churches, see part 2). Obviously for Rhodes a situation where British people were the disempowered minority was intolerable. Additionally the ZAR were maintaining an anti-Cape Colony / anti-British / anti-Rhodes trade policy. It was becoming increasingly clear there would need to be regime change. So in 1895 Rhodes organized an attempted coup d'état now called the "Jameson Raid" (yes the same Jameson who went on to be Prime Minister 1904-8 of the Cape Colony after the 2nd Boer War). The Afrikaners were more astute than natives had been caught wind of the early organization and waited until the forces were committed trapping hundreds of Rhode's people creating a great embarrassment.
Its at this point that the Boer made by far the greatest mistake of their history as a people. The 4 years between 1895-9 were when they made the choices that led to their ruin. The British were really embarrassed. A colonial governor who had a crown chartered corporation had been caught red handed engaging in a serious act of war against another sovereign state with no approval from Parliament. The Colonial Office admitted as much and forced Rhodes out of office in 1896. The Afrikaners had real negotiating leverage to work out a deal. It obviously would be extremely important that the next leader of the Cape be friendly. But they didn't decide to negotiate. Instead they started flirting with the Germans, while not actually signing a formal alliance with Germany that at least had the potential to provide them real protection. The flirtation however, turned a nasty incident into a serious threat to all British interests in Southern Africa forcing a British response. In Britain an alliance of Jingoists (populist military hawks) angry about the humiliation of 1st Boer War, Conservative Imperialists who wanted to end Boer independence especially in the ZAR (the 3 core values for Conservatives at the time were: Union with Ireland, the Empire and the superiority of the British race), Liberal Imperialists who supported Rhodes' vision and Missionaries who hated the Boer formed pushing for a war. Seeing this alliance form against them the Afrikaners did nothing to avert the danger. Rather they made a mistake many 2nd tier powers do when it comes to 1st tier powers. The Afrikaners confused the light force and weak will the 1st tier power is willing to spend on them with the amount of force the 1st tier power is capable of employing if it so chooses. Having beaten the British handily in the 1st Boer War when they were fighting the C-team (as I called in part 2) the Afrikaners grossly underestimated what they would face against a British army that had a political mandate for victory, what Britain's A-team would look like. Preparing for something slightly worse than the 1st Boer War the Boer began a serious arms buying program in 1897. ZAR also got more belligerent in their rhetoric which led to a formal alliance with the Orange State and Boer guerilla groups that could support the war effort in the Cape. The Boer had about 63k troops including some foreign troops. .
The British were determined not to lose the 2nd Boer War. This was going to be the British-A team. By the second phase of the war between British soldiers, soldiers from other colonies and local Africans providing auxiliary Boer were facing a 500-600k man army. Nor was the command third or even second rate as it had been in the 1st Boer War. For example, the top military command would be Herbert Kitchener who was fresh from the victorious Anglo-Egyptian invasion of Sudan. Kitchener after the 2nd Boer War would go on to be the Commander-in-Chief for the armies in India and a decade after that the UK's Secretary of State for War during World War 1. He's this guy:

Kitchener famous 1914 recruiting poster
The cost to maintain that army would be £60m / year far more than Britain could ever pull out of Southern Africa (GDP and inflation adjusted the Boer War would cost the UK about $250b). The first phase of the war was a Boer offensive while the British were still deploying troops in October–December 1899. Once the British were done they conquered all pockets of resistance in the Cape and Orange as well as essentially the entire ZAR territory January to September 1900. The Afrikaners decided to fight when surrender was the better option. Leading to a guerrilla war between September 1900 and May 1902.
The British simply could not afford to keep an army of that size in the field for years dealing with guerilla tactics until the Boer admitted they were beat. Facing time pressure the British felt they had no choice but to come down hard. The British cut the guerilla war short by instituting a scorched earth policy against areas giving support to guerillas in the ZAR (most of the ZAR). ZAR men were mostly in the militias. Scorched earth destroyed the food supply in the ZAR so the British threw the women and children in concentration camps. The army hadn't prepped for needing to support massive numbers of civilians so malnutrition and disease were rampant in the concentration camps. This disease and malnutrition resulting in a camp death rate of approximately 30% annually. A policy amounting to genocide. Pro Boer forces in the UK generated widespread opposition to the camps so the military response was to not confine woman and children and instead leave civilians on the now barren earth to die of starvation and exposure. Actual POWs were deported to Bermuda and India preventing the Boer from standing any chance of liberating them. African tribes that had lost territory to the Boer began moving in. While both sides had agreed not to arm natives or recruit tribes. But the British weren't going to fight for the Boer if tribes decided to take advantage of their defeat. The Boer were quickly losing everything they were fighting for: freedom, their lands, their family, the self dependence and surrendered rather than have their population geocoded to oblivion, being left with no economy and whatever lands they managed to hold being assaulted on all sides by natives who would take it from them.
The Boer society that emerged from the surrender did not have separatist attitude. Destitute Boers now willing to work in the minds and alongside black Africans swelled the ranks of the unskilled urban poor competing with the "uitlanders" in the mines. The new economy was unambiguously focused on gold causing mine production to swell enriching the British interests. The Afrikaners were both physically and psychologically crushed, and wouldn't be causing any more problems for decades.
In the UK the war came to be seen as excessive especially as the financial cost of the war sunk in. The Conservatives' suffered a spectacular defeat in 1906 driving the Conservative Prime Minister at the time (12 July 1902 – 4 December 1905) Arthur Balfour from office. He comes up rather regularly on this sub in his later role as Foreign Minister. As the Boer are no longer resisting the British Empire the shift towards more pro-Boer policies from England continues. In 1909 the British Parliament dissolves the British colonies of: Cape of Good Hope, Natal, Orange River Colony, and Transvaal and combines them into a Federal Union of South Africa. This makes South Africa into a Dominion (essentially Australia's status at the time). Jan Smuts (an Afrikaner) resurrects Rhodes' idea of a Common Wealth and the British embrace it.
And so we conclude part 3 our story of how the British eventually won and South Africa came to exist. How the Western Left started to hate the Boer, a hatred they would resurrect later. And how the first steps towards apartheid were taken. Whew that was longer than I intended!

Wonderful source free online: Speeches Cecil Rhodes
Cecil Rhodes' obituary

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